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ILLUSTRATIVE — FINAL DESIGN IN DEVELOPMENT
Superelastic elements engineered into TPU, PEBA or CMEVA foam: big rebound, softer landings. Tunable from soft to firm — one platform for daily trainers and race-day shoes.
Always on. It flexes under load and snaps back the instant you lift off.
PROBLEMS WORTH SOLVING
Runners, reviewers and researchers keep raising the same issues with today’s flagships. Here’s where Nitiwear is aiming — and how far along each answer is.
SUPER SHOE VS. OUR APPROACH
Six trade-offs in today’s super shoes, and what Nitiwear is designing for. Tap + to see each.
An enhancement, not a replacement. NiTi is designed to work with the foams and geometries great shoes already use — making a strong platform last longer and respond better.
Explore a collaborationSources: Rodrigo-Carranza et al., Scand J Med Sci Sports (2023); Mass General Brigham Running Medicine study in PM&R (2026); RunnersConnect summary of 2026 super-shoe research; Marathon Handbook super-shoe reviews (2026); World Footwear Yearbook 2025; Fashion for Good; World Athletics shoe rules (2024); Frontiers in Bioengineering and Biotechnology stack-height study (2025); Doctors of Running 2025 review. Nitiwear statements describe design intent unless labeled as evidence. Early evidence: company-reported component results from independent Heeluxe ASTM F1976-based testing, 2025.
ANATOMY OF A NITIWEAR SHOE
Most shoes are designed outside-in: shape first, technology tucked underneath. Ours starts at the core — and every layer is built to work with it.
Concept architecture. Final construction under development.
WHAT YOU’LL FEEL
HOW NITI COMPARES · 2026 FLAGSHIP RACERS
Every flagship racer pairs a high-rebound foam with a rigid carbon element. Nitiwear keeps the foam — and trades fixed stiffness for a structure that adapts to the runner.
Top 2026 super-shoe midsoles measure up to about 80% in independent full-shoe lab testing. Early NiTi components measured 78–88% in Heeluxe component testing — and adding SMA lifted a PEBA sample from 85% to 88%.
Today’s flagships are race-proven. Ours is in the lab and moving fast, with full-shoe and athlete trials next. What comes after carbon is still up for grabs.
Energy-return comparison: about 80% ceiling per RunRepeat full-shoe lab testing; NiTi figures are company-reported component results from Heeluxe ASTM F1976-based impact testing (2025). Test methods differ, so figures are indicative, not head-to-head.
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ILLUSTRATIVE — FINAL DESIGN IN DEVELOPMENT
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PROBLEMS WORTH SOLVING
Runners, reviewers and researchers keep raising the same issues with today’s flagships. Here’s where Nitiwear is aiming — and how far along each answer is.
SUPER SHOE VS. OUR APPROACH
Six trade-offs in today’s super shoes, and what Nitiwear is designing for. Tap + to see each.
An enhancement, not a replacement. NiTi is designed to work with the foams and geometries great shoes already use — making a strong platform last longer and respond better.
Explore a collaborationSources: Rodrigo-Carranza et al., Scand J Med Sci Sports (2023); Mass General Brigham Running Medicine study in PM&R (2026); RunnersConnect summary of 2026 super-shoe research; Marathon Handbook super-shoe reviews (2026); World Footwear Yearbook 2025; Fashion for Good; World Athletics shoe rules (2024); Frontiers in Bioengineering and Biotechnology stack-height study (2025); Doctors of Running 2025 review. Nitiwear statements describe design intent unless labeled as evidence. Early evidence: company-reported component results from independent Heeluxe ASTM F1976-based testing, 2025.
ANATOMY OF A NITIWEAR SHOE
Most shoes are designed outside-in: shape first, technology tucked underneath. Ours starts at the core — and every layer is built to work with it.
Concept architecture. Final construction under development.
WHAT YOU’LL FEEL
HOW NITI COMPARES · 2026 FLAGSHIP RACERS
Every flagship racer pairs a high-rebound foam with a rigid carbon element. Nitiwear keeps the foam — and trades fixed stiffness for a structure that adapts to the runner.
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Today’s flagships are race-proven. Ours is in the lab and moving fast, with full-shoe and athlete trials next. What comes after carbon is still up for grabs.
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